When compared with other forms of marketing, Inbound Marketing is the pound-for-pound heavyweight champ. That’s because Inbound Marketing is unmatched in its ability to accomplish key marketing goals: Awareness, Positioning, Engagement, Leads, and ROI.
People engage with organizations in a radically different manner than they did 10 years ago. They used to interact throughout their entire journey, as they moved from awareness to consideration to decision. Now, with the explosion of the Internet, self-publishing, and mobile technologies, people can service all of their awareness and consideration needs WITHOUT your involvement. As a result, they’re well informed, have a very fluid journey, and aren’t influenced by traditional “interruption” marketing and advertising the way they once were. So, you need a marketing methodology that engages your target audience on their terms.
The Inbound Marketing Methodology is a marketing methodology that’s designed around today’s realities. Instead of buying ads, buying email lists, and cold calling, Inbound Marketing focuses on creating educational content that pulls people toward your digital brand platform, engaging them in ways that’s meaningful to them. This methodology allows you to pair content with context in order to naturally attract your target audience, pull them through the funnel, and personalize your marketing at scale. It’s like marketing with a magnet instead of a sledgehammer.
Putting the Inbound Marketing Methodology to work, we’ll partner with you to build your digital brand platform to attract visitors, convert them into leads, nurture them into customers, and then transform those customers into promoters of your brand.
Before hosting a party, you need a great location. It’s the same with powerful digital brands: They provide the basis for engaging experiences. The first step in making this happen is to create a digital brand platform that’s fine-tuned to uniquely position your brand and engage with your tribe.
Once your digital brand platform is in place, it's time to attract your tribe. The approach is to be a valuable resource that helps them make decisions throughout the buyer's journey. The goal is to serve them so well that they come back for more and share it with others, further growing your tribe.
Once you’ve gathered your tribe, it's time to optimize for maximum experience and conversion in an effort to achieve your overarching goals. Through continual creation of targeted content campaigns and regular testing and analysis, your tribe takes action and engages with your organization.
When you put all of those “content marketing” activities together into a BUILD, DRIVE, & OPTIMIZE way of thinking, it all works that much better. It becomes the “machine” that systematically produces inbound customer opportunities for you, day in and day out.
While the BUILD – DRIVE – OPTIMIZE Program is comprehensive, it’s not an “all or nothing” proposition. Instead, we’ll work with you to craft a program that is tailored to your goals and objectives while leveraging your current efforts, assets, and resources. This approach allows you the ability to mature your program over time, driving consistent increases in traffic, engagement, and leads year-after-year.
This free checklist details exactly what you’ll need to develop and execute an inbound marketing program that drives more traffic, engagement, and leads.
In our no cost, no obligation Double Your Leads Strategy Session, one of our inbound lead generation experts will help you develop a plan for filling your pipeline with qualified leads in less than 90 days!
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