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PR Tip: When Your Rival Trips, Take The High Road
PR Tip: When Your Rival Trips, Take The High Road

It’s been entertaining from a PR standpoint to watch both the Republican and Democratic National Conventions, but not for the rhetoric. Instead, I’ve been fascinated about how both camps have responded when the other stumbled. They have been excellent examples of what business should and – more important – should NOT do when a competitor gets embroiled in a controversy.

3 Simple Ways to Boost Customer Loyalty Using Social Media
3 Simple Ways to Boost Customer Loyalty Using Social Media

Too many businesses perceive social media as existing only for marketing purposes. Don’t get me wrong, social media sites provide some fantastic opportunities in terms of marketing. However, focusing your social media strategy entirely on marketing can end up hindering your success. As a matter of fact, social media sites are some of the best venues for increasing customer loyalty.

[VIDEO] #AskGaryVee Episode 213: Frank’s Take
[VIDEO] #AskGaryVee Episode 213: Frank’s Take

Great episode! Arianna Huffington is an amazing woman. I think a lot of what helped her turn Huffington Post into what it is — a keen understanding of her Mental Model. A lot of people in “traditional media” scoffed at what she set out to do, but in the end, she realized what the business…

Develop Your Strategic Content Marketing Plan in Two Days
Develop Your Strategic Content Marketing Plan in Two Days

Attention Marketing Managers, Directors, and VPs: When it comes to content marketing… Do you wish you had better results from your content marketing efforts? Are you feeling like there’s just something missing in your approach? Are you having trouble generating (and proving!) measurable results? Does it seem like there’s just too much to do? Are…

Notes from San Diego HubSpot User Group on October 29, 2015
Notes from San Diego HubSpot User Group on October 29, 2015

My raw notes from SDHUG on 10/29/15… Recap from Inbound 2015 Inspiration “If you are brave enough, often enough, you will fall.” — Brene Brown It’s OK to fall — this will refine you and make you great! Google her and watch her Ted Talks. “The biggest missed opportunity in marketing is playing it too safe.”…

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