Welk Resort Group - Elevator, a Web Development and Inbound Marketing Agency in San Diego
Welk Resort Group
Background

Welk Resort Group

In 1964, Lawrence Welk went for a drive in the country north of San Diego, California planning to invest in a grove of orange trees. Instead he bought a motel and a nine-hole golf course. Today, the Welk Group operates premier vacation home properties in Escondido (north of San Diego), Palm Springs, Cabo San Lucas, and Branson, MO.

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Challenge

An American vacation icon needs a lift.

Since 1964, Welk Resorts have been delivering wholesome vacation experiences to its guests. A key part of their long-term success relies on a continual influx of inquiries. When we met in 2010, Welk’s digital approach lacked a unified approach, streamlined process, and modern look. Not only was their messaging to prospects unclear, but their site was fragmented and difficult to update for the team.

Solution

Creative approach & serious ROI drive.

Our first action item with Welk was to revamp their approach to generating leads for vacation ownership online. Working with the resorts’ creative director, we designed and developed a website to walk users through an easy, engaging process to find appealing vacation packages. When users chose a package, the call center got a lead. We implemented several form types and a live chat option to ensure that at the moment of interest, there was a low-barrier method to inquiry. Launched in May 2010, discounttravelco.com has significantly increased inbound leads and revenue for Welk.

Results

Success breeds success.

Welk came to us again in late 2011 for design and development of a new corporate website. It was critical that they revamp their look to appear to today’s spa and resort-goers—but also that each section of the site be able to serve as a stand-alone landing page for PPC campaigns. Welkresorts.com launched in May 2012.

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Elevator

(760) 494-7590

2965 Roosevelt St, Ste C, Carlsbad, CA 92008

Elevator | Digital Brand Strategies