Begun as a school project, HappyKites has become a no-kidding business for young Harley Ellis.
On a Sunday bayfront stroll in 2011, Frank and his family met young Harley Ellis selling homemade “HappyKites.” He had been inspired by a school project—and with a little extra perseverance, the kid was actually building a college savings on the business. Inspired by Harley’s exuberance and entrepreneurial spirit, we decided to give MicroKites a leg up.
Starting with brand development, we spent time with Harley learning about the experience of buying and using his kites. We simultaneously researched low-tech, classic toys that required no batteries such as “regular” kites, slinky, and Etch-a-Sketch—looking for common themes, appeal and whimsy.
We wanted to leave Harley with a brand he could manage and grow on his own. Therefore, we developed packaging to fit into his existing production process, and built his website on an easy-to-update CMS.
Since launching Harley’s new brand and website, online sales of HappyKites have increased 450%!
In our no cost, no obligation Double Your Leads Strategy Session, one of our inbound lead generation experts will help you develop a plan for filling your pipeline with qualified leads in less than 90 days!
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