B&L Bike & Sports
Background

B&L Bike & Sports

B&L Bikes is a lifestyle center for biking and triathlon enthusiasts, beginners, and anyone who considers biking to be an important part of life.

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Challenge

Expanding Horizons for a San Diego Bike Giant.

B&L is a Specialized bike concept store, and well-known in the San Diego region for being a top tier biking and triathlon resource. In 2012, they decided the time had come to leverage their good name online and bring the brand to people outside of San Diego.

Solution

Developing a Custom Online Solution to Establish National Presence.

B&L approached Elevator to reposition the business online. We started by redesigning their stores’ website while also designing their online store. From there, we custom programmed both sites, integrated an ecomm platform that would operate with B&L’s inventory system, and integrated a distributor relationship with Hawley to bring over 14,000 new SKUs
into the store.

Results

New Look, New Inventory, New World.

Launched in March 2013, B&L is ready to rock. Their inventory is locked and loaded, staff is trained to manage the change in process, and online promotion for the store is underway.

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Elevator

(760) 494-7590

2965 Roosevelt St, Ste C, Carlsbad, CA 92008

Elevator | Digital Brand Strategies