B&L Bike & Sports
B&L Bikes is a lifestyle center for biking and triathlon enthusiasts, beginners, and anyone who considers biking to be an important part of life.
B&L is a Specialized bike concept store, and well-known in the San Diego region for being a top tier biking and triathlon resource. In 2012, they decided the time had come to leverage their good name online and bring the brand to people outside of San Diego.
B&L approached Elevator to reposition the business online. We started by redesigning their stores’ website while also designing their online store. From there, we custom programmed both sites, integrated an ecomm platform that would operate with B&L’s inventory system, and integrated a distributor relationship with Hawley to bring over 14,000 new SKUs
into the store.
Launched in March 2013, B&L is ready to rock. Their inventory is locked and loaded, staff is trained to manage the change in process, and online promotion for the store is underway.
In our no cost, no obligation Double Your Leads Strategy Session, one of our inbound lead generation experts will help you develop a plan for filling your pipeline with qualified leads in less than 90 days!
2965 Roosevelt St, Ste C, Carlsbad, CA 92008
Elevator | Digital Brand Strategies
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