AlarmRelay
Background

ALARMRELAY

AlarmRelay was founded on a single promise: To provide a better, more affordable way to protect people and their properties. With an A+ Better Business rating, high-quality products, a UL Central Station listing and a reputation as a low-cost leader in the security industry, they’ve more than made good on their promise.

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CHALLENGE

TURNING VISITS INTO VALUE.

AlarmRelay.com enjoys website traffic, offering customers a wealth of knowledge and products, but they compete with much larger companies, who are better known and easier to find. We sought to update their website and make them more searchable, and convert more visitors to leads, and more leads into customers.

SOLUTION

A MORE ENGAGING WEBSITE HAS BEEN SECURED.

We identified buyer personas, allowing us to tailor and simplify the user experience for everyone from newbies to seasoned alarm system users. We also created an inbound marketing program, including timely monthly content, which brings visitors back to the site, where we can collect contact information and nurture leads into sales with high-value offers.

RESULTS

LEADS EXPLODE, SALES INCREASE.

This approach resulted in a whopping 300% increase in leads in the first month alone. Plus, 14% of new sales were generated through these website leads in the same time frame.

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Elevator

(760) 494-7590

2965 Roosevelt St, Ste C, Carlsbad, CA 92008

Elevator | Digital Brand Strategies