Do you remember the last time you made a new purchase? You probably started by doing some research online before even stepping foot in a store, or adding the item to your shopping cart. You went through “the buyer’s journey,” and it’s an important process that we marketers want to help our potential customers through.
It doesn’t take that long for savvy marketers to realize that it’s impossible to tap into every interest of every lead with a single topic. But, it’s also impossible to create content that topically relevant for every single person. That’s why businesses must split the difference, and divide and conquer. Segmentation is crucial for understanding how to interact with and nurture your contacts. Instead of trying to personalize content for every lead, divide your potential customers into segments. It’s an organic way to further your marketing campaign and reach the right person with the right words.
If your marketing department seems to be spinning its wheels creating one-off email blasts, it’s time you realize the full potential of HubSpot’s capabilities. When used properly, marketing automation software can help your businesses reach its marketing goals with very little time and effort on your end after initial setup.
Are you one of the many marketers frustrated by the fact that you haven’t taken advantage of HubSpot’s capabilities? You were so excited when you purchased HubSpot’s powerful marketing automation software - yet here you are several months later with only a few simple email campaigns under your belt.
Conversation is essential to any retailer’s branding strategy. But in the ongoing shift from brick and mortar to online stores, the channels used for connecting with customers have changed. Promotional mailers have been replaced by email, helpful store clerks by live chat prompts, and customer support phone numbers by omni-channel online communication strategies. The shift to virtual customer engagement presents an exciting opportunity for sales optimization: every customer interaction generates data that can be analyzed to create valuable insights. And as the adage goes, what gets measured gets improved.
I often have to write articles for clients’ bylines. I try my best to write the piece so it can be placed in blogs and trade magazines or used in speeches and advertisements. In return, I don’t seek or receive attribution. Instead, the credit goes to the person who I collaborated on the piece with.
Discovering how to efficiently locate, convert, and retain top customers is critical for any growing company. Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult.
Converting a website visitor into a loyal, high-margin customer requires conversational skills beyond simple grammar and semantics. To be successful, a live chat agent needs to read between the lines, assess the bigger picture of the sales opportunity at hand, hold multiple conversations at once, and respond to their conversation partner with timing, wit, and emotional intuition.