Your Virtual Sales Team – How the Conversion Automation Series Can Turn MQLs into Real Opportunities

Posted in Automation, Sales, Lead Generation by Kendra Uminger

We’ve covered the importance of welcoming new contacts to the family, learning about their interests, and nurturing leads with valuable content. But, how do we get leads to take the important next-step down the funnel? That’s where the conversion series comes in! With a compelling, high-value offer, and a few automated emails, you’ll have appointments in your sales team’s calendar in no time.

Jun 29, 2018

What is Drip Marketing and How Can I Use it?

Posted in Inbound Marketing, Lead Generation, Marketing by Bill Carr

Customers are worth much more than just what they purchase — it is important to build relationships with customers so they will come back to purchase more and tell friends and family about your brand.

Feb 16, 2017

Website Lead Generation: How Objective-driven Web Development Systematically Improves Your Results

Posted in Lead Generation, Marketing, Web Development by Frank Cowell

How’s your website lead generation working for you?

Jul 22, 2016

[VIDEO] Buyer Personas: Answers to Three BIG Questions

Posted in Content Marketing, Inbound Marketing, Lead Generation, Marketing by Frank Cowell

Agree or disagree?

Feb 5, 2016

Buyer Personas Guide & Templates

Posted in Content Marketing, Resources, Inbound Marketing, Lead Generation by Elevator

These templates, set up as a MS PowerPoint download, will give you everything you need for creating spot-on Buyer Personas quickly and easily.

Jan 22, 2016

10 Reasons Your Blog Sucks (& How to Make it Awesome)

Posted in Content Marketing, Lead Generation, Marketing by Frank Cowell

You've researched compelling topics and keyword phrases. You've belabored over the writing. You're posting up a storm. You're feeling good about things, mostly. But in the back of your mind, you can't help but wonder: are you like a new parent, convinced your baby is the BESTEST and BRIGHTEST when, in reality, the kid's a little homely…and smells funny to boot?

Sep 10, 2015

Why Inbound Marketing is the King of All Marketing

Posted in Content Marketing, Inbound Marketing, Lead Generation, Marketing by Frank Cowell

Throughout my career, I’ve been able to work in many facets of sales and marketing. In this current stage, I’m excited about all of the benefits of Inbound Marketing. Inbound Marketing accomplishes many of marketing’s goals unlike any other form of marketing I’ve seen. I’d like to share five major “wins” of Inbound Marketing, and why I call it the “King of All Marketing."

Jun 18, 2015

Inbound Marketing: 5 Easy Steps to Delivering Measurable ROI

Posted in Content Marketing, Articles, Inbound Marketing, Lead Generation by Frank Cowell

Inbound marketing doesn't have to be difficult. If you're interested in crafting inbound marketing programs that deliver ROI, maybe this handy inbound marketing infographic will help:

May 6, 2015

Generate More Leads Than Ever Before

Posted in Resources, Inbound Marketing, Lead Generation by Elevator

Learn proven tips and tricks to transform your marketing through powerful offers, landing pages and forms to deliver high-quality leads to your sales team.

Apr 22, 2015

3 Steps to Help You Craft Spot-on Buyer Personas

Posted in Content Marketing, Articles, Lead Generation by Frank Cowell

How well do you know the different buyers that frequent your business? If you’re not intimately familiar with them, you need to stop everything and develop buyer personas. It needs to be the very first step in your communication plan. Establish in great detail the characterization of the people you sell to before you start talking to them in any way. Before you blog, create an offer, write a landing page—anything.

Apr 16, 2015

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