We’ve covered the importance of welcoming new contacts to the family, learning about their interests, and nurturing leads with valuable content. But, how do we get leads to take the important next-step down the funnel? That’s where the conversion series comes in! With a compelling, high-value offer, and a few automated emails, you’ll have appointments in your sales team’s calendar in no time.
You've researched compelling topics and keyword phrases. You've belabored over the writing. You're posting up a storm. You're feeling good about things, mostly. But in the back of your mind, you can't help but wonder: are you like a new parent, convinced your baby is the BESTEST and BRIGHTEST when, in reality, the kid's a little homely…and smells funny to boot?
Throughout my career, I’ve been able to work in many facets of sales and marketing. In this current stage, I’m excited about all of the benefits of Inbound Marketing. Inbound Marketing accomplishes many of marketing’s goals unlike any other form of marketing I’ve seen. I’d like to share five major “wins” of Inbound Marketing, and why I call it the “King of All Marketing."
How well do you know the different buyers that frequent your business? If you’re not intimately familiar with them, you need to stop everything and develop buyer personas. It needs to be the very first step in your communication plan. Establish in great detail the characterization of the people you sell to before you start talking to them in any way. Before you blog, create an offer, write a landing page—anything.