Looking Back at 2016: The Most Overrated Marketing Tactics

Posted in Advertising, Marketing by Frank Cowell

Some marketing tactics perform better than others do. During the past several years, HubSpot surveyed thousands of small and mid-sized business professionals to find out the state of inbound marketing and sales. This year, the organization’s State of Inbound 2016 report discovered – yet again – that outbound marketing tactics are the most overrated.

Jan 26, 2017

[VIDEO] Dissecting the Problem with Traditional Marketing and Advertising

Posted in Advertising, Marketing, Strategy by Frank Cowell

In this video from my Content Marketing Bootcamp, I break-down the problem with traditional advertising and marketing and why it's becoming less and less effective.

Aug 11, 2016

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