Inside the Elevator

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Inside the Elevator Contributor

Sarah Szilagyi

Sarah Szilagyi

Sarah Szilagyi's Posts

Volvo Safe
Volvo Safe

Volvo’s going back to safety. Good for them– they owned it for so long and I am sure they can again. But they are also pursuing luxury. Really? Because in my experience, we’re talking about diluting a major brand position now, not strengthening it.

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