Inside the Elevator

A Marketer's Resource for Building a Content-driven Brand

Inside the Elevator Contributor

Joseph Freeman

Joseph Freeman

VP, Technology & Experience

Joe first realized his love for web technology while working as a front-end coder for Dare to Dream Records in 2002. Adding a handbag of other programming languages to his digital carry-on he successfully ran Caban Media Group for several years prior to joining the brainiacs at Elevator in 2007. He is constantly keeping up with the hottest trends in web technology & usability, and Disney Trivia makes him dance like a joyous cherub on a pink cloud! You can catch Joe moonlighting as a piano man in the evenings at many of the seedier San Diego bars.

Joseph Freeman's Posts

Creativity VS Other Stuff
Creativity VS Other Stuff

I feel that these days the word “Creativity” carries with it some cache. Fifteen years ago, the word was used to describe an actor or dancer or musician. There are plenty of other adjectives to describe what other types of people do.

Regular Stuff. Incredible Design.
Regular Stuff. Incredible Design.

Over the years, bit by bit, more things have been brought under the design microscope. I’m not sure why, but when I buy an extension cord I have 15 options of the same thing, but with different looks, and I love it. I care about this stuff.

Saturday Morning Repercussions
Saturday Morning Repercussions

Over the past few months we have had the opportunity to work with a really great company called “Micro-Kites”. They make exactly what you’d think… tiny kites. Working with a toy company got me thinking…

Are Free Apps Really Free?
Are Free Apps Really Free?

Since it’s initial launch in February 2004 Facebook has undergone more than 4 significant face lifts, 3 reconstructive surgeries, a name change, and at least one roll-back to a previous layout (see screenshots)…

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