Inside the Elevator

A Marketer's Resource for Building a Content-driven Brand

Inside the Elevator Contributor

Frank Cowell

Frank Cowell

Brand Strategist. Digital Marketer. Speaker.

Frank Cowell is President of Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, Chief Marketing Officers, and Vice Presidents of Sales and Marketing who are looking to create amazing brand experiences while driving inbound leads.

When Frank founded Elevator in early 2004, his primary focus was website development and Internet marketing. He started by developing a successful website content management system (CMS) from the ground up, and over the past 10 years has helped Elevator morph into a full-service agency that works in, branding, design, and more, with digital at its core.

Frank is author of The Actionable Brand, which details a concept he pioneered to make brands more accessible to internal stakeholders and external audiences.

A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.

With Elevator, his efforts have resulted in numerous nominations for awards and recognition, including being named 2012’s “American Marketer of the Year” by the San Diego Chapter of the American Marketing Association (AMA). He has helped clients grow their businesses by guiding them through the process of optimizing their brand experiences through human engagement and connectedness.

Prior to founding Elevator, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA and Jr. Achievement, while mentoring young people in the areas of branding and digital marketing.

Frank loves to travel, surf, and is a martial artist. He is married and has four children.

Frank Cowell's Posts

[VIDEO] #AskGaryVee Episode 213: Frank’s Take
[VIDEO] #AskGaryVee Episode 213: Frank’s Take

Great episode! Arianna Huffington is an amazing woman. I think a lot of what helped her turn Huffington Post into what it is — a keen understanding of her Mental Model. A lot of people in “traditional media” scoffed at what she set out to do, but in the end, she realized what the business…

Develop Your Strategic Content Marketing Plan in Two Days
Develop Your Strategic Content Marketing Plan in Two Days

Attention Marketing Managers, Directors, and VPs: When it comes to content marketing… Do you wish you had better results from your content marketing efforts? Are you feeling like there’s just something missing in your approach? Are you having trouble generating (and proving!) measurable results? Does it seem like there’s just too much to do? Are…

Notes from San Diego HubSpot User Group on October 29, 2015
Notes from San Diego HubSpot User Group on October 29, 2015

My raw notes from SDHUG on 10/29/15… Recap from Inbound 2015 Inspiration “If you are brave enough, often enough, you will fall.” — Brene Brown It’s OK to fall — this will refine you and make you great! Google her and watch her Ted Talks. “The biggest missed opportunity in marketing is playing it too safe.”…

Showing: 1–24 of 134


(760) 494-7590

2965 Roosevelt St, Ste C, Carlsbad, CA 92008

Elevator | Digital Brand Strategies